In the dynamic and ever-evolving investment landscape, amana is emerging as a pioneer. Founded in 2010 as a traditional brokerage in the Middle East, amana quickly recognized the inherent limitations of standard investment and trading platforms. These challenges include intimidating user interfaces, restricted access to diverse assets, and complex fee structures. Such factors have traditionally served as barriers to market participation.
In a bold move to address these barriers, amana unveiled its flagship platform in September 2022 – an intuitive, all-in-one trading app. This innovation has swiftly captured the attention of many investors and traders, positioning it as the preferred tool for those seeking to navigate the intricacies of both global and regional stock markets with unparalleled ease and speed.
Although initially tailored to resonate with Gen Z and young Millennials, the app’s appeal has transcended generational boundaries. Its standout features of simplicity, transparency, and user-friendliness have democratized investing for a diverse audience. In just over a year, the platform boasts a user base of around 125,000 customers.
Reflecting on this remarkable journey, Muhammad Rasoul, CEO of amana, states, “Our origins as a traditional derivatives trading firm laid the groundwork for our evolution. Today, we stand proud as a pioneering neo-broker in the region, redefining the way people invest in the digital era.”
With its global headquarters in Dubai and additional offices in Cyprus, Lebanon, Malaysia, and the UK, amana’s commitment to simplifying access to markets continues to drive its growth and influence in the financial sector.
The success of its app is a testament to amana’s commitment to breaking down barriers in finance. Created with the end-user in mind, the amana app offers access to a full selection of assets and is designed to educate users, promoting transparency and financial inclusion. Trading and investing are made simple, inclusive, and accessible, irrespective of one’s financial background.
The app’s design is another major selling point. Intuitive and user-friendly, amana ensures ease of access to global and regional markets with just a few taps. It empowers users to trade and invest in various assets, including stocks, ETFs, currencies, commodities, and cryptocurrencies. amana offers these with no hidden fees and no minimum balance requirements, making the platform genuinely inclusive.
Another important focus for amana is addressing the misconception that substantial capital is needed to start investing. Users can invest in leading companies like Apple, Tesla, Google, and Amazon through fractionalized trading, democratizing access to high-value stocks. This approach allows individuals to invest in their favorite brands without the need to purchase a complete share, aligning their investment choices with personal interests and values.
Financial education is a pillar of amana’s strategy. The platform provides free guides, tutorials, and access to a trading community. This makes the journey from novice to informed trader smooth and more engaging. Customization options enable users to tailor their trading experience, aligning it with their individual needs and interests.
While making profits is naturally a goal, amana’s vision extends beyond being a mere trading platform. According to the founders, the ultimate goal is to cultivate a community where learning, trading, and growth happen in unison. “We have big dreams of building a community where everyone can learn, trade, and grow together,” they explain. “What we’re trying to create is an experience that is simple and easy for people, regardless of how much investing experience they have.”
As the platform expands, amana is redefining what it means to invest in the digital age. It’s not just about providing a service. amana’s goal is to create an experience where everyone can participate and thrive in the global financial market regardless of their background. amana’s mission is clear: to empower its customers to take control of their financial future, investing in an accessible and enriching journey for all.